“Whatever It Takes”: The Official Anthem for the ICC Women’s T20 World Cup 2024 Launched

As the excitement builds for the ICC Women’s T20 World Cup 2024, the International Cricket Council (ICC) has unveiled the official event song titled “Whatever It Takes.” This vibrant track features the all-girl pop group W.i.S.H., alongside acclaimed music director Mikey McCleary and composer Parth Parekh. Produced by Bay Music House, the song is now available for streaming and download on major platforms.

The official music video, released simultaneously with the song, gives fans a glimpse of what to expect from the tournament. It showcases highlight reels of memorable moments in women’s cricket and features energetic choreography that underscores the excitement of the upcoming matches. The video is a celebration of the athletes’ hard work and dedication, making it clear that the ICC Women’s T20 World Cup 2024 is the must-watch event of the year.

“Whatever It Takes” embodies the spirit of perseverance and commitment that defines elite cricketers. The song’s upbeat pop sound resonates with international audiences and is designed to connect particularly with younger fans, fostering a sense of empowerment in women’s sports. W.i.S.H. brings a youthful energy and modern flair to the track, making it a fitting anthem for the tournament.

In a statement, ICC General Manager of Marketing and Communications, Claire Furlong, expressed her excitement about the song’s release. “The ICC is committed to making the ICC Women’s T20 World Cup 2024 the best possible stage for world-class players to shine. Women’s cricket is firmly established on the global stage, and our vision is to further enhance its recognition with the launch of the official event song,” she said.

W.i.S.H. shared their enthusiasm, saying, “We are incredibly proud to share that as an all-girl group, we’ve created the official event song for the ICC Women’s T20 World Cup! Cricket is a powerful force that unites people across our country and around the world, and it’s an honor to contribute to such a special occasion.”

The tournament will kick off on October 3, 2024, at Sharjah Cricket Stadium in the UAE, featuring ten teams competing in 23 matches over 17 days. The event is expected to build on the success of the 2023 edition, which saw over 190 million global viewing hours—an impressive 44% increase from 2020.

As each participating nation gears up to do “Whatever It Takes” to lift the trophy, fans worldwide can look forward to an exhilarating showcase of talent and determination in women’s cricket, culminating in the final match at Dubai International Stadium on October 20. With the launch of “Whatever It Takes,” the ICC aims not only to highlight the extraordinary talent on display but also to inspire a new generation of heroes in women’s cricket.